Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
What do you think ‘inclusive’ means when it comes to copy? Is it avoiding certain words, making sure your language is just right so that it doesn’t offend anyone? Well, I’ve got news for you – it doesn’t. Inclusive copy just means that making sure as many people as possible can read, understand and act […]
Spoiler – it’s not £20 a month! If you’ve ever met me or even read my blog before, you probably know that I’m not a fan of AI. I think it has its place, but a lot of the things people are using it for now just don’t work. No matter how hard you try […]
I’ll be the first to admit that PR isn’t really my thing. I’m a copywriter after all. While I do know a bit about it (and how to use words to improve your image or do damage control), the wider world of PR is a mystery. But that doesn’t mean I can’t recognise it when […]
I know what you’re thinking. A writer is a writer, right? Well, not really. Because while all writers can write (it being a key part of the job and all that), there are lots of different types of writers out there. Even if you split them up by the broadest strokes – writing books vs […]
‘Going viral’ is something that a lot of businesses chase. They want to find that formula that leads to a piece of content being shared by thousands of people online, making it into the internet Hall of Fame and ultimately spreading their name far and wide. Brands have tried almost everything to grab that claim […]
Well, here we are. The third and final installation of my series on the basics of children’s writing, and how they affect your business. So far we’ve gone over the rule of three, showing not telling, hooking your audience and remembering your points of view. If you haven’t read them, go back and do it […]
Jargon is the business world’s bad habit. The comfort blanket people cling to when want to sound smart, and they don’t have the confidence to speak like a real human. You’ve heard it: “solutions,” “synergies,” “best-in-class frameworks.” It sounds very impressive… until you realise it means absolutely nothing. Here’s the truth: jargon doesn’t make you […]
Hey folks, and welcome back to the next episode of ‘Charlotte talks a lot about children’s writing again’. Because I can, I enjoy it, and believe it or not it’s very relevant in what I do for a living. In my last post in the series I talked about the rule of threes and show […]
Whenever I get chatting to someone about qualifications, the fact that I have a Masters degree always comes up. More specifically, that my Masters is in writing for children, which always seems to throw people. But kids’ stories is what I do in my spare time, and you’d be surprised just how many of the […]
I don’t talk about ad copy a lot, so let’s fix that today. A big rule I follow in writing is that your content should be used as a dissuasive tool just as much as a persuasive one. Yes, you want to attract the right kind of customers to work with you. But you also […]
Think of your favourite film or TV show. If you’re anything like me, that took a little while! But the chances are that, whatever you pick, one of the main characters reminds you of yourself. You might not even have realised it until you just read that – but the odds are good that it’s […]
You probably know by now that content is the key to promoting your business. No matter what channel you’re going through to market your products or services, you need content to back it up before you can be successful. If you want to really supercharge your marketing efforts, then you need to have a plan. […]
