Field Notes For Curious Entrepreneurs

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Sharing My Pearls Of Wisdom

Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!

6 Signs Your Web Copy Needs a Facelift

It’s a new year! Which means a lot of you will have spent time over Christmas reviewing your business, looking at things you might not have looked at for a while. Like your website, for example. And yes yes, I know it’s been the holidays, but I’ve never known a business owner who can completely […]

Merry Christmas!

Blimey, has it been a year already? It feels like only yesterday that we were celebrating the start of 2024 and all the opportunity it offers. Now, we face another new year, and a many more opportunities! Before I shut down shop for the festive season, I want to take a moment to thank each […]

One Of The Biggest Mistakes People Make When Blogging

Do you know what the most common thing I get asked is? ‘I have no idea what I would blog about.’ Do you know the second most common thing? ‘I’ve run out of things to say about my business!’ It’s almost a daily occurrence (when I go out and see people that is), because most […]

How I’m Using AI As a Copywriter

I know what you’re thinking. The answer should be ‘I’m not’. After all, why would I, a professional writer, need help? But here’s the thing. Everyone needs help with some things. Everyone has weak points, or areas they just need some extra support in. And like any tool, AI can be used to enhance any […]

Duplicate Content – Why It’s Bad And How To Avoid It

When it comes to content, there are a lot of reasons to get it done. Not only does it give you credibility with your prospects, something to talk about in your marketing and a way to educate your audience, but it’s also great for SEO. The issue is, that there’s an awful lot of content […]

Why Every Solicitor Needs A Copywriter

In the bustling world of legal services, where every detail matters and every word counts, the role of a solicitor is undeniably crucial. However, behind the scenes of these legal powerhouses lies a crucial component that is often overlooked but can significantly enhance their practice: professional copywriting.

Copywriting Secrets – Spilled!

Want to write like a professional copywriter, but don’t know where to start? No worries – I’m not one for keeping secrets. Professional copywriters have a lot of tricks up their sleeves, and while I might not know every single one, I’ve picked up a lot in my 11 years doing it! So today I’m […]

‘It is our choices that show what we truly are, far more than our abilities’

– Albus Dumbledore, Harry Potter