If you’ve got a website, then you need good web copy. It really is that simple. Any old text will get your website up and running, but only really good copy will sell people your service or products.
But writing web copy is hard. Anyone who’s ever sat down to write about themselves knows how easy it is to suddenly forget what exactly it is you do. Be warned, this can sometimes lead to an existential crisis and result in the job never getting done. And if you do manage to get the words out, the challenge is then to find a way to write it so that someone completely new to your business will understand. At Vivid Copy, the beauty is that I'm not in your business. I come from the perspective of the outsider; taking your message and crafting it into something that makes your customers sit up and pay attention.
With my web copy writing service, you will never get boring, boilerplate copy. It is considered a mortal sin in my office and punishable by removal of post-it privileges. Instead, you will get carefully crafted text that turns your website from dull to sparkling in one simple upload. All it takes is one meeting (or phone call, Skype session or message by carrier pigeon, I'm not fussy) for you to tell me all about your business, then let me work my magic. I’ll even throw in a free web copy review for you, so I can see how your copy is performing, and how I can improve it.
People scan-read web copy in an F pattern – so you need to put the most important bits in those areas on the page.
Have you lost your brand voice? Or maybe you weren’t sure what it was to begin with? My deep dive package not only provides you with compelling content for your web pages, but it helps you discover your brand identity and voice, thanks to my handy brand voice discovery kit.
The Deep Dive workbook takes you through all the steps to identifying your unique brand voice, from understanding who your audience is, what your tone should be and what key phrases all of your communications need to include. So once I've crafted copy that sings your brand song, you can replicate that same feel across all of your social media platforms and communications in a consistent voice that attracts the kind of clients you want.
Estimated 2 weeks
Need something a bit less structured? Maybe you only need to update one or two pages, and don't need the whole kit and kaboodle?
My ad-hoc web copy package is perfect for you. Simply choose how many pages you need, and that's all you pay for. Easy peasy.
Because sometimes, things don't need to be complicated.
Estimated 2 weeks
For the business owner who wants everything, the happily ever after is here to deliver. This all inclusive package gives you everything you need to get your website up and running, and your marketing off to a flying start. It’s the ultimate quick-start marketing kit, designed to provide content that lasts well past the stroke of midnight.
As well as your web copy, the Happily Ever After provides you with a unique brand story to share online (created with the help of our brand voice discovery kit), 3 blog posts for an immediate SEO boost and pre-written social media posts to help you spread the word about your shiny new website.
Estimated 3-4 weeks