White papers are a fantastic way to showcase your industry knowledge without constantly talking about yourself. But a lot of people aren’t quite sure what a white paper is – which is why we’re here to tell you!
A common misconception is that a white paper is just a very long blog. They’re not. They’re more like an e-book, taking a deep dive into a single subject, looking at it from all angles and providing a solution at the end. For businesses, they allow you to look at the problems your customers face, why they face them, and what they can do to solve them. Ending with a nice little piece about how you can do it all for them.
But white papers aren’t easy to write. They take a lot of time, research and technical know-how to put together, and often these are things you just don’t have. But I do! At Vivid Copy I offer a comprehensive white paper service. Simply tell me what you want to talk about, and I deliver a finished white paper to your door in just a few weeks, leaving you free to focus on other things. When it’s put like that, it’s a no brainer!
71% of B2B buyers use white papers as a way to research their purchasing decisions.
White papers aren’t just a nice thing to have lying around the office – they’re also a fantastic marketing tool. Sharing your white papers with the world boosts your credibility with others in your industry and your potential customers, establishing you as the queen bee in your area and an absolute expert. Executive types often do their research when they come across problems, and a white paper is a fantastic source of information for them. With any luck, your white paper will show them that your solution is absolutely irresistible because you really understand the problem they are experiencing. Coupled with a strong call to action and a contact to talk to, your white paper can win you new sales you didn’t think possible.
I asked Vivid Copy to help me research and construct a White Paper. We agreed on a schedule and what was needed. I am glad to say that Charlotte delivered not only against the schedule but also she delivered a high-quality piece of work. When you couple that with her excellent value then it is easy for me to recommend Vivid Copy.'
– Mike Turner, YouBecome