I tried writing a blog myself this week, and it took me a whole day to write ONE blog! Definitely have a new appreciation for what you do!’ – Client who wishes to remain anonymous.
Writing content is hard. Anyone who tells you differently is either a liar or doing it wrong. But it’s an essential part of running a business in the modern age, and something you will need to get to grips with at some point or another, whether you like it or not. Which means you have 2 options:
- Do it yourself, and spend a long time learning and mastering copywriting skills, followed by hundreds of hours of practice to become good at it without taking a full day to write 700 words.
OR
- Hire a professional copywriter to do it all for you.
Unsurprisingly, I prefer the second one! Hiring a copywriter for your business can be hugely beneficial, but if you’ve not worked with one before I’ll admit it can be difficult to see how. So my first blog of 2022 is going to be all about how a copywriter can help you grow your business.
Actually Create Content
Let’s be honest, how often did you actually manage to sit down and create content for your business last year? For most people, the answer will be somewhere between ‘not as often as I’d like’ to, ‘ummm, no?’. And that’s OK! You’re a busy person with lots of things to do to keep your business going – of course, content isn’t the first thing on your mind! But it’s still something important you really should be doing. So instead of fighting your diary to get a few hours free to write 700 words, why not just hand the job to a professional? Hiring a copywriter means you have someone whose sole focus is creating content for your business on a regular basis, without you having to think about it. With our services, we can write, edit and publish blog posts for you each month, so you can relax knowing that your business is reaping all the benefits of having regular content, without you having to lift a finger.
Bring Your Customers To You
There are generally two types of marketing you can do – outbound and inbound. Outbound is when you’re proactive, go out and find prospects to talk to – things like cold calling etc. Inbound is when you provide valuable information for customers to come to you. It’s a much easier set-up, especially as we’re in a society that really doesn’t like the hard sell. This means things like blog posts, videos, case studies, eBooks, whitepapers – all of which address a pain point and showcase your skills to prospects when they’re looking for help. A copywriter can help you choose the right kind of content to create, blend in some SEO knowledge to help Google find it, and give you tips on how to use it to attract customers from the internet to your door.
Stand Out
I have yet to come across a business that’s completely unique. Sorry, I know that’s not really what you want to hear – but no matter what you do and what industry you’re in, there are going to be at least a dozen other people doing what you do. And that’s if you’re in a really niche industry. There are over 25,000 HR companies operating in the UK at time of writing, and a lot of them will be offering similar services to similar types of people. So how do you stand out from all of that noise and make a customer choose you? You already know the answer. Hire a copywriter of course! Copywriters are experts in understanding what it is that makes your business special, drawing out that unique voice and weaving it all into something that makes your prospects sit up, take notice and go ‘wow!’. Which leads to more business, and a much happier you.
An Extra Business Brain
One of the things I love about working with other small business owners is that we can work together to build and grow your business. After all, copywriting is a broad topic, and there are lots of little things I can help you with that you might not even have thought about. Some of them are little bits of copy that can make a big impact on your business, and others are just helpful things I’ve learned over my time in the digital marketing space. For example, over the last 12 months I have:
- Written new straplines for products
- Created copy for sales and special offers
- Written critical emails
- Proofread critical emails (that I haven’t written)
- Created text for infographics
- Written online quizzes
- Supported clients in choosing SEO providers and web developers
- Streamlined internal training documents
- Written video scripts
- Named product lines
And many more besides. Having a copywriter on your side means you always have someone to bounce word-related ideas or issues off, and 9 times out of 10 I can help you find the right answer.
So honestly, all that’s left to ask is what’s stopping you? Hiring a copywriter is one of the smaller steps on the road to business growth, but it can have a huge impact on where that road takes you and how quickly you get there. If you’re interested in talking more about how a copywriter could help you make 2022 an awesome year, all you have to do is get in touch and arrange a cup of coffee with me. I’ll even bring biscuits!