Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
Well, here we are. The third and final installation of my series on the basics of children’s writing, and how they affect your business. So far we’ve gone over the rule of three, showing not telling, hooking your audience and remembering your points of view. If you haven’t read them, go back and do it […]
Jargon is the business world’s bad habit. The comfort blanket people cling to when want to sound smart, and they don’t have the confidence to speak like a real human. You’ve heard it: “solutions,” “synergies,” “best-in-class frameworks.” It sounds very impressive… until you realise it means absolutely nothing. Here’s the truth: jargon doesn’t make you […]
Hey folks, and welcome back to the next episode of ‘Charlotte talks a lot about children’s writing again’. Because I can, I enjoy it, and believe it or not it’s very relevant in what I do for a living. In my last post in the series I talked about the rule of threes and show […]
Whenever I get chatting to someone about qualifications, the fact that I have a Masters degree always comes up. More specifically, that my Masters is in writing for children, which always seems to throw people. But kids’ stories is what I do in my spare time, and you’d be surprised just how many of the […]
I don’t talk about ad copy a lot, so let’s fix that today. A big rule I follow in writing is that your content should be used as a dissuasive tool just as much as a persuasive one. Yes, you want to attract the right kind of customers to work with you. But you also […]
Think of your favourite film or TV show. If you’re anything like me, that took a little while! But the chances are that, whatever you pick, one of the main characters reminds you of yourself. You might not even have realised it until you just read that – but the odds are good that it’s […]
You probably know by now that content is the key to promoting your business. No matter what channel you’re going through to market your products or services, you need content to back it up before you can be successful. If you want to really supercharge your marketing efforts, then you need to have a plan. […]
I’m autistic. Normally I wouldn’t be quite so up-front about that, especially with people I don’t know. But for today, it’s important that you know that. Because April is Neurodiversity Awareness Month, and I wanted to share my feelings on the subject. It’s not just me, of course. My husband has ADHD and my son […]
I don’t often give grammar lessons, but if there’s one thing I enjoy and use a lot in my writing, it’s commas. I’ve even had people mention that commas must be my favourite punctuation mark, since I use them so much! But here’s the thing. A lot of people don’t really know how to use […]
Did you know I don’t just write stuff? I know, shocker! But I also offer editing and proofreading services. This is where you put some writing you’ve done in front of me, and I make it better. But a lot of people wonder about what that actually means, and what I do. I like to […]
It’s a new year! Which means a lot of you will have spent time over Christmas reviewing your business, looking at things you might not have looked at for a while. Like your website, for example. And yes yes, I know it’s been the holidays, but I’ve never known a business owner who can completely […]
Blimey, has it been a year already? It feels like only yesterday that we were celebrating the start of 2024 and all the opportunity it offers. Now, we face another new year, and a many more opportunities! Before I shut down shop for the festive season, I want to take a moment to thank each […]
