Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
Take a deep breath – I’m about to type the 6 most expensive words in business. The 6 words that will prevent your business from making progress, seeing growth or keeping up with your ever-evolving customer base. The 6 words that, in my opinion, form the most dangerous phrase you can say if you want […]
It’s late and you are sitting alone at a bar. You are surrounded by marketing systems. A group of blogs are drinking huddled in the corner talking strategy, while newsletters are watching sports on the big TV and adverts are drinking shots at the bar trying to forget a long days work performing. Then across […]
Here’s a philosophical question for you. If you saw someone who has been dashing around their office all day, working extra hours and generally running themselves into the ground with work, would you congratulate them and remind them how fantastic it is that they are that busy? Or would you maybe tell them to slow […]
We are now undoubtedly residing in the digital age, and social media is one of the main platforms for conversation. We have accounts for ourselves, for our businesses, our hobbies and even accounts for our pets, all in the name of having conversations online. But has this dominance of social media started changing the way […]
Anyone who has ever been read bits from the bible (or anyone who has ever watched Seven to be honest) will know of the 7 deadly sins. These are supposed to be the origin of all other sins, so these 7 behaviours are some of the worst you can commit. But little known to humanity […]
If there’s one thing people can’t stop talking about right now, it’s content marketing. With social media taking off like a jet plane, businesses need a variety of interesting and informative content to talk about on their social media platforms. Now, 73% of businesses are creating twice as much content as they were in 2014 […]
If there’s one thing we hate, it’s seeing professionally written copy done badly. Unfortunately, lazy copywriters are everywhere, and it’s often difficult to distinguish them from the good ones until their work is in front of you. At this point you’re already biting your nails wondering why you agreed to pay them so much and […]
A company blog is one of those things a lot of people think about, but many find difficult to keep up with, and maybe even see a little pointless. A good blog requires a time investment and a flow of ideas that can be hard to find during the hustle and bustle of day-to-day life […]
What is responsive design? When it comes to content marketing, there are a few rules we at Eleven Eight live by – and one of those is ‘Responsive Design’. Responsive Design can mean a few different things depending on your industry – but in the industry of marketing content the basic definition is to create once […]
Last week I came across this blog on LinkedIn, and it got me thinking. There are a lot of differing opinions on ghost-writing, and a lot of it is all down to your personal opinion. However, I strongly disagree with this article, and the somewhat confused nature of its differentiation between ‘ghost writing’ and ‘assisted writing’ […]
Do you have a business blog? Are you happy with the role it’s playing in your marketing plan? A lot of businesses still see running a blog as ‘the cost of doing business’ – in other words, they aren’t sure what it does, but they are afraid to stop doing it in case it has […]
I’m going to ask some hard questions now. When was the last time you updated your blog? How about posted on social media? Can you remember the last time you checked on your web copy, or sent out an informative newsletter to your customers? If the answer to any of these is ‘no’, then it’s […]
