Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
Do you know what the most common thing I get asked is? ‘I have no idea what I would blog about.’ Do you know the second most common thing? ‘I’ve run out of things to say about my business!’ It’s almost a daily occurrence (when I go out and see people that is), because most […]
Imagine your business as a garden. You’ve got soil, seeds and water (products, services and marketing), but there’s something missing. Sunlight – the key to growth.
When it comes to content, there are a lot of reasons to get it done. Not only does it give you credibility with your prospects, something to talk about in your marketing and a way to educate your audience, but it’s also great for SEO. The issue is, that there’s an awful lot of content […]
Working with a copywriter can be a super exciting experience. It can also be a bit nerve-wracking if you’ve never done it before. What do you need to know? Are you supposed to do lots of research beforehand? Do they expect certain things from you?
In the bustling world of legal services, where every detail matters and every word counts, the role of a solicitor is undeniably crucial. However, behind the scenes of these legal powerhouses lies a crucial component that is often overlooked but can significantly enhance their practice: professional copywriting.
Want to write like a professional copywriter, but don’t know where to start? No worries – I’m not one for keeping secrets. Professional copywriters have a lot of tricks up their sleeves, and while I might not know every single one, I’ve picked up a lot in my 11 years doing it! So today I’m […]
Want to know how to write great SEO product descriptions, but don’t know where to start? Here’s a beginners guide to get you going.
Click here to listen now. You read that right! On Tuesday I had the fantastic opportunity to be a guest on The Voice of Business radio show, on Radio Woking. I’ll be honest, it was a bit of a scary experience at first. But host Nell made me feel right at home, and before long […]
When you get to the stage of talking to a copywriter about your project, they’ll have a lot of questions for you. Like, a LOT of questions. Questions you might not have even thought about before, but are important if you want the copywriter to do a half-decent job.
Content is a huge, sprawling world with a hell of a lot of tripwires and trapdoors between you and your customer. There are a lot of things you can do wrong in content marketing, especially compared to the few things that seem right. But to be honest, content marketing is all about finding what works […]
Did you know that you’re supposed to refresh and add new content to your web pages every 6 months or so? It’s the best way to keep your content relevant, as well as appeasing the Google gods to improve your search rankings. But when it comes to things like service pages, it can be difficult to work out what you can add – especially if you’re happy with your service pages as they are.
‘What would I write about anyway’ is the single most common thing I hear when I ask a business owner about blogging. They are convinced there is nothing interesting to say about their industry, or that their customers don’t want to hear it. It’s the one that always baffles me, because there’s always so much […]
