Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
Did you know that not all copywriter are equal? I don’t mean that some are better than others – but that different copywriters have different strengths and focuses, so if you want to hire one, you need to know what you need. And the first question to ask yourself is – do you need a […]
I’ve talked a fair amount about content marketing in the past – why you need to do it, the benefits and so on. But I haven’t really told you the most important bit – how to actually do it! In general, a content marketing strategy looks at the details of your overall marketing strategy. It […]
Every industry has its myths. Misconceptions that people have around what you do that are spread just enough that people believe them. Some can be pretty outlandish, while others are bland and boring – but either way they can be incredibly annoying to deal with! Copywriting is no exception there. Plenty of myths surround wordsmithing, […]
Over the last few years, AI has come a long way. From the clunky and obviously fake content generation of the past to the seemingly sophisticated and human-like tools of the present. The recent boom of AI art and image generators has caused a lot of heated debate, and AI writing tools are hot on […]
When someone’s talking to you, do you ever notice how much they say ‘um’, ‘err’ and other things like it? Have you just realised how much you do it too? Don’t worry – we all do! They’re called ‘filler words’, and they do exactly what they say on the tin – they fill space in […]
Yes. ‘But Charlotte, you would say that – you’re a copywriter!’ And yes, that’s true. I am a little bit biased. But the truth is your business really does need a copywriter. Because the right person writing the right words in the right way can completely revolutionise your business. You just need to find the […]
So you’ve decided to hire a copywriter – amazing! But what now? Before you hire a copywriter, you need to do some thinking and planning. Not about specific content or titles or anything like that, but the kind of person you want to work with. After all there are thousands of copywriters out there clamouring […]
You probably know by now that when it comes to being found online, keeping Google happy is the way to go. Businesses have invested millions in staying on Google’s good side, while others try all sorts of tricks to try and increase their rankings without spending any money at all. But both will find themselves […]
In my opinion, absolutely every business should be blogging. But there are a staggering number of businesses who still aren’t making use of this amazing tool for their marketing, and I wanted to know why. I looked back at all the conversations I’ve had with entrepreneurs who love the idea of a blog but haven’t […]
If I were to ask you what your brand voice was, what would you say? Would you even know? Don’t worry if you don’t by the way. The truth is that many businesses haven’t given any thought to their brand voice, and have fallen into the one they have by default. But if you’re looking […]
Hey you. Yeah, you. Do you run a trade-based business? Maybe you’re a builder, a landscaper, a glazier or a floor fitter. A locksmith, an electrician, a plumber. If you work in the trades in any way, this article is for you. You see, I work with a fair few tradespeople, and I’ve been through […]
Your business is unique, which means the copy you put on it needs to be unique too. As a copywriter, I work with businesses to craft the wording for their websites and make sure it hits all the right notes, which means I often get involved in helping them structure their website pages. While every […]
