Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
If you’ve been hanging around here a while, you’ve probably heard me talk about brand voice before. Or maybe you’re working with a marketing company that has told you to define yours, but you don’t really know what it is or why you’re doing this strange grown-up homework. So today we’re going to dig into […]
You’ve heard of Nickelback, right? The famous 4-piece rock band from Canada, whose break-out single ‘How You Remind Me’ was the best-selling rock song of the decade in America in 2001? Yeah, you’ve heard of Nickelback. You’ve probably also heard that they are considered a bit of a joke in the music scene. Many people […]
Tone and voice. Verbal branding. Verbal identity. Brand language strategy. If you work in marketing, you’ve probably heard at least one of those terms before, and they all sound very fancy and cool. But they are all essentially saying the same thing. Brand voice. But what is brand voice? And more importantly, what does it […]
It’s that time of year again folks! Time for Google to roll out another big update and send the whole marketing and SEO world scrabbling to keep up. Ok it’s not that bad really. But Google has once again rolled out a new update to their search algorithm, this time focusing on content and how […]
Every industry has its own jargon. That special lingo that explains differences, defines things and separates those in the know from those outside it. Marketing in general, and copywriting specifically, are no exception. For me one of the most common bits of jargon are ‘blog’ and ‘article’. They get used pretty much daily, and from […]
Case studies. Yet another marketing thing you’re being told you need, but you aren’t really sure why. After all, lots of businesses get along perfectly fine without them, right? Well, sure, they get along OK. But with just a little extra effort they could be doing amazingly. Fantastically. Having their best year in business ever. […]
Content marketing isn’t a new concept by any means. But it is one that’s gained a lot of popularity and importance in the internet age. Companies around the globe are now dedicating significant resources to producing engaging, high-quality content for their current and potential customers. In practice, this means businesses have to take on the […]
Did you know that not all copywriter are equal? I don’t mean that some are better than others – but that different copywriters have different strengths and focuses, so if you want to hire one, you need to know what you need. And the first question to ask yourself is – do you need a […]
I’ve talked a fair amount about content marketing in the past – why you need to do it, the benefits and so on. But I haven’t really told you the most important bit – how to actually do it! In general, a content marketing strategy looks at the details of your overall marketing strategy. It […]
Every industry has its myths. Misconceptions that people have around what you do that are spread just enough that people believe them. Some can be pretty outlandish, while others are bland and boring – but either way they can be incredibly annoying to deal with! Copywriting is no exception there. Plenty of myths surround wordsmithing, […]
Over the last few years, AI has come a long way. From the clunky and obviously fake content generation of the past to the seemingly sophisticated and human-like tools of the present. The recent boom of AI art and image generators has caused a lot of heated debate, and AI writing tools are hot on […]
When someone’s talking to you, do you ever notice how much they say ‘um’, ‘err’ and other things like it? Have you just realised how much you do it too? Don’t worry – we all do! They’re called ‘filler words’, and they do exactly what they say on the tin – they fill space in […]
