Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
I tried writing a blog myself this week, and it took me a whole day to write ONE blog! Definitely have a new appreciation for what you do!’ – Client who wishes to remain anonymous. Writing content is hard. Anyone who tells you differently is either a liar or doing it wrong. But it’s an […]
Copywriting isn’t a paint-by-numbers process (sorry folks!). There is no secret formula for you to follow to produce magical, compelling copy just by filling in the blanks. But that doesn’t mean there aren’t formula’s out there that can help you. To give you a starting point, and an idea of how to position and craft […]
Imagine for a second that a really important visitor has arrived on your website. And I mean REALLY important – someone who could mean the difference between success and failure for your business. But this person has no idea what you do, and no time to go poking around your website, reading all of your […]
Every business should be blogging. There really isn’t a question about it anymore. Blogging isn’t some new-fangled form of marketing with no proof behind it. They’re been around a fair while, and they’re here to stay. By now, all the savvy businesses are blogging regularly about what they do, and many others are hovering […]
Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in your head? My guess is probably not. And don’t worry – you’re not […]
When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re right. If […]
I hate to break it to you, but if you’re trying to tackle keywords yourself – you’re probably doing it wrong. Keywords are a huge part of the world of SEO, and of being found online. If you want to stand out online, and more importantly to show up in Google search results, then you […]
When it comes to marketing your business, it’s difficult to work out what’s worth doing, and what would be a waste of money. And even once you’ve got it all sorted, it can be a challenge to find the time to do it all, especially if you’re running the business on your own. But one […]
You’ve done it! You’ve started your business, your new website is built, and now all that’s left to do is fill it with words and hit the ‘publish’ button. But you can’t do it. You’re stuck, staring at a bunch of blank pages, not sure what to say. Or worse, you’ve written something, but it […]
In a world where almost everything can be sold online, standing out is absolutely essential. And given that you’re in hot competition with a load of other businesses trying to do the same thing while offering the same products or services, you need a good way to get their interest and entice new prospects to […]
More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to tackle my biggest pet hate. The […]
Every trade has its tools. For the practical businesses those tools are pretty obvious – from builders using diggers, cement mixers and hammers, to photographers with cameras, lights and reflectors. But for more ‘virtual’ businesses, mainly based on screens and in people’s heads, the tools might not be so easy to identify. As a copywriter, […]
