Field Notes For Curious Entrepreneurs

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Sharing My Pearls Of Wisdom

Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!

Why Responsive Design Matters Right Now

What is responsive design? When it comes to content marketing, there are a few rules we at Eleven Eight live by – and one of those is ‘Responsive Design’. Responsive Design can mean a few different things depending on your industry – but in the industry of marketing content the basic definition is to create once […]

Ghostwritten Content Could Save Your Marketing Plan

Last week I came across this blog on LinkedIn, and it got me thinking. There are a lot of differing opinions on ghost-writing, and a lot of it is all down to your personal opinion. However, I strongly disagree with this article, and the somewhat confused nature of its differentiation between ‘ghost writing’ and ‘assisted writing’ […]

Transform Your Blog Into A Content Marketing Magnet

Do you have a business blog? Are you happy with the role it’s playing in your marketing plan? A lot of businesses still see running a blog as ‘the cost of doing business’ – in other words, they aren’t sure what it does, but they are afraid to stop doing it in case it has […]

Give Your Content Some Lovin’ This Valentine’s Day

I’m going to ask some hard questions now. When was the last time you updated your blog? How about posted on social media? Can you remember the last time you checked on your web copy, or sent out an informative newsletter to your customers? If the answer to any of these is ‘no’, then it’s […]

Create an Effective Email Newsletter Campaign

3 Ways To Grow Your Email Newsletter, Faster! Newsletters and email campaigns are a great way of getting your messages, news and offers across to existing and potential customers, and they have skyrocketed in popularity over the last year or so. And no wonder – newsletters outperform new marketing techniques like social media marketing head […]

‘It is our choices that show what we truly are, far more than our abilities’

– Albus Dumbledore, Harry Potter