Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
‘What the hell and I going to write about???” If you’ve ever been called upon to write a blog, a newsletter or just some creative content for your business, this thought will undoubtedly have crossed your mind. This is often the stage when creative block leaps in, erecting a solid wall between you and the […]
When it comes to creating content for the internet, there isn’t much point unless you have somewhere to put it. So, once you’ve uploaded to your website, what do you do with it next?
Whenever I meet new people and tell them what I do, I am almost always greeted with a blank look. While we may have chosen the term ‘creative content agency’ because we like the ring to it, the nuts and bolts of what we do is content marketing. If you’re trying to market your business […]
If you’re reading this you’re probably a business owner or someone with aspirations to be one. So I don’t need to tell you just how hectic things can get. You don’t need reminding how challenging it can be to juggle everything within your business at once while still delivering your service. So I won’t. Instead, […]
Before we start, let’s clear up one simple misconception – copywriting is hard. Anyone can pick up a pen or type on a keyboard and produce words, but that doesn’t make them a copywriter. A copywriter knows how to choose the right words, put them in the right places and use them to evoke emotions […]
The great wide world of marketing is something that many people know something out, but it’s very rare to find someone who knows everything. In fact, I’d go so far as to say it’s impossible. Marketing is a huge field with a lot of opinions and ideas, some of which work and some don’t. you […]
How many of you get email newsletters arrive in your inbox every day? And how many of you actually read all of them? I’m willing to bet the virtual show of hands for that last question was pretty low, and it’s not surprising. Not many people do. That’s because we have trained ourselves to spot […]
How avoidable aviation accidents have taught us the value of open communication. On the evening of December 28th 1978, the crew of a United Airlines Flight 173 were approaching Portland International Airport for what should have been a standard landing. But as they lowered the landing gear, they heard a loud thumping noise throughout the […]
In the information age, blogging has become one of those things that every marketing company will say you need to do. We are no exception. The problem is that blogging is something that in theory is simple to do (just write some stuff and upload it, right?) but in reality, it’s a lot harder to […]
You’ve spent the last month reading every blog post and e-book you can get your hands on. You’ve spent countless hours watching YouTube videos and you’ve worked out your content marketing plan. Fantastic! Then you plough hours into writing your first blog post or recording your first video and hit the publish button, just waiting […]
Do you want to be found on Google, build trust with a wider net of potential customers while shouting out to the world about your expertise and knowledge? Yes? Then you need to be blogging. Blogs drive traffic to your site and keep it updated with fresh, relevant content that your readers will love. At […]
