Lost your brand voice? Not sure what to do with your blogs when you’ve written them? Don’t know how to reach your target audience? I have some tips for you!
Every trade has its tools. For the practical businesses those tools are pretty obvious – from builders using diggers, cement mixers and hammers, to photographers with cameras, lights and reflectors. But for more ‘virtual’ businesses, mainly based on screens and in people’s heads, the tools might not be so easy to identify. As a copywriter, […]
Why does my business need a white paper? And what is a white paper anyway? This is the one question I get asked more than any other when I talk about my services, because while most business owners are at least aware of what blogs, case studies and web copy are, white papers are a […]
Relax, I’m not here to deliver some big sermon on swearing, or tell you that you need to pump your copy full of expletives in order to be noticed. Nothing like that. Today, I want to talk about a whole different type of ‘F’. You see, people don’t read in straight lines on the internet. […]
Google, google, google. There isn’t a day goes by where we aren’t reading something about Google. How to get your website to page 1 is the main one, since occupying that coveted page 1 spot will gain you more clients, more exposure and ultimately, more success. And posting regular content in the form of blogs […]
Brand storytelling isn’t a new concept. So in a sense, this blog might just be rehashing old ideas. But here’s the thing. Only the bigger businesses seem to be doing it. Why do you think the John Lewis adverts get such attention every year? Because they tell a story in the space of 1 minute. […]
Anyone who knows me will know that I’m a bit of a Potterhead. Harry Potter came out in 1997, when I was just 6 years old. As an avid bookworm, I had my head in the first book almost as soon as it could get from the book shop shelves and into my eager hands. […]
Strap in kids, this one gets a bit personal. Around 6 months ago, I felt the first twinge in my right wrist. It was while I was at the gym, in the middle of a bench press, so I figured I had just overextended things a bit. I let up on the weight, and by […]
Well, thus ends another year, and we at Eleven Eight are closing our doors for the festive season. On behalf of the whole team, thank you so much for sticking with us, reading our content based nonsense and making us as successful as are. We really couldn’t have done it without you So have a […]
So last week, despite being firmly in the middle of my lovely two week holiday, I strapped on my best copywriting helmet and braved the sodden winds of Bournemouth beach for Copy Cabana. I actually discovered this gem of an event last year – about three days too late for the 2016 event. So I […]
I’ve got to be honest, I never thought this would happen. All my life I have been quite anti-politics (much to the ire of my family) and while I keep up to date with what’s going on, my interest in the subject is limited to almost 0. However, recently I’ve started to think. Politicians who […]
If you’ve ever hung around with me and talked about content, you probably know by now that one of the key reasons many business owners invest in it is to rank highly on Google. While many do genuinely see the benefits outside of the SEO world, there are some businesses for whom clawing themselves ever […]
It occurred to me the other day (well, was pointed out really) that a lot of people don’t know what I do all day. They know I write stuff, but it can be difficult for a lot of people to imagine that taking up an entire day. And rather than telling you vaguely that I […]
